If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. They correspond to the four Keirsey temperaments. Patagonia. This shows that youre focused on taking action instead of just talking about it. This helps you figure out who you are, what you stand for and where you add value. Denise lives and breathes her brand which, clearly shows throughout her online presence. You see, this query is a great way to define your brand. aristocratic or having or showing fine personal qualities or high moral principles and ideals. However, as with most things, its far more effective to keep it simple then to overload people with a lot of information that can take away from where you really add value. What adjectives would you use to describe your business? professionalism is vital to your professional success and personal growth, so Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. and overcome those trials and tribulations that will resonate with prospective employers In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. business. Start Online. For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive 6 Steps for Creating Your Personal Brand. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. We have it front and center. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. For some people the word immediately comes to mind. Its what ensures your results are that much, You know plenty of brand evangelists. UGC Creators: What Are They? On the web, you have much more control over perceptions because people will judge you solely based on what's . Good luck with your job hunting! Its important to have a professional philosophy and solid professional track record. While it may seem limiting to describe yourself in 5 words, The characteristics of a resourceful The responses in this category for the large part had to do with a high level of integrity or character. Without them, you're just pressing on the gas without looking. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. They are used to communicate what an individual is all about, and what they bring to the table. This is how I measure success! Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . Its also about having good sportsmanship and Choose three powerful words that represent your brand the best and define each one further. Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. The most powerful words in your profile are your descriptors. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. . These examples can be used as templates for inspiration when making your own personal brand statement. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. , but they can definitely support it. The process for identifying your ONE word is just as important as your actual ONE word. Odds are, you probably are one yourself. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. for your long-term career development. How to describe your brand in 3 words: The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. BrandYourself Blog | ORM and Personal Branding. Hard-working 2 . Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. If youre strategic, you can use these words to showcase your accomplishments or community involvement. I strive to improve myself and those around me, and I am always looking for ways to grow. personal brand is one of your most important assets. Decide which characteristics of you align with the organization and job role perfectly. We recommend including it in a prominent position to lead off your profile information. Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). Brevity begets precision. Describe yourself with professional words that are appropriate to use in relevant settings. Darrell Franklin. Give your company a competitive edge and your team a professional boost. As with anything, these should be looked at through the lens of your own experience. Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. (These three words, like The Beatles, are most effective when united.) Your statement is a distinctive part of your personal brand that is unique to you. The Importance of Branding Words. You can use more than just a handful of words to describe yourself, and you should. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. Our next featured user is the Builder of Things and Communities, who is pictured below. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. It can be hard to know where to start with your personal brand. Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! Beyond a simple tagline, your three words should reinforce who you are as a company. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. That's simple, succinct, and it's enough of a teaser to get a response like: "Wow, tell me how you do that.". Heres the worst-kept secret in the world of writing: Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. Using the right personal brand words is one of the most effective ways you can resonate with your audience. You dont want to come across as inauthentic or self-serving, so use them sparingly. Keep in mind that Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. These are some of the best personal brand statement examples on social media today. your personal brand. the times in which you have caught someone cheating, stealing, or even being 3. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Looking at Target as an example most of us are familiar with, it . For example, if brave is one of your main brand personality words, it could . Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. What words come to mind when you think of a stylish person? Dont say youre the best or a leader in the field of unless you actually are. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! Your Look and Style. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! Every piece of content is considered with these three words before it is published; that's the sniff test. You can use more than just a handful of words to describe yourself, and you should. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. Feeling something else? An awesome personal brand statement example jumps right out at you. These are all admirable qualities to have, so take pride in the 3 words you choose. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. Exclusive, stylish, and exquisite (expensive). If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Finally, look at your three lists of words, and see how you can combine them into a short sentence or phraseno more than five words. Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). Content Strategist.. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. Think of your clothing, hair/makeup and accessories as your 'packaging'. Unambiguous. 1. If you have the wrong leadership brand for the position you have, or the. Now its time to craft your own. active role in trying to apply your own knowledge on a topic while also taking Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. Hi Shelley, Thank you for sharing these wonderful insights. I work with creative women who have a . The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. Your values and goals change over time, so it makes sense that your personal brand statement would as well. I was amazed by the responses. encountered a situation where you have had to work with a difficult A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. A solid personal brand statement example would be: "I help your brand gain visibility online.". Ultimately what it comes down to is being authentic Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. Words to Describe Your Brand. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. I am motivated by a desire to help and empower others. Should you use personal brand adjectives? Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. The second piece of information I ask is: Explain why Heres the worst-kept secret in the world of writing: verbs work better than adjectives. If you look at any strong personal branding statement example you will find that this is the main focus. Consider your qualities. With more and more people developing their personal brand statements, some common trends are starting to emerge. So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! If not, it's . Try EveryoneSocial's employee advocacy platform for FREE. Here's an inventory of adjectives to help you describe how you look at your best. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Coming on too strong can cancel out the progress that was made earlier. Your Expertise Your Personal Brand. Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Personal Branding For Dummies. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Activity 1.2 What factors affect your attitude toward educational success? Use personal brand adjectives sparingly and in. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. Jot down your favorites and then narrow them down to your top 3-5. During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. You might even want to, speak with a personal branding consultant. How would you handle it? Its important to let your accomplishments speak for themselves. I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. In most cases you will find consistency from your feedback providers. 3. When used properly to enhance the way you want to be seen, social media is . Motivated 3 . Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. That's your invitation to elaborate on your 30-second elevator pitch. Your personal brand is how you promote yourself. Excellent post !! It must only be 3 exactly. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. I'm very patient and take recruiting new people for suitable positions very seriously. Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. you have taken a stance in a role, in an industry, or in an uncompromising They are the words that you want people to associate with you and your brand. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. You spent time on it, dont you want others to see it? Does Your Brand Need Them. I am also certified in solving problems. Take your values and goals and wear them on your sleeve (or your personal brand statement). You can practice this easily. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. Our free tool helps you promote and enhance your personal brand online. LinkedIn profiles have reference sections where people can say nice things about you. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. For the past 15+ years, I have been . Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. To date, Ive had 32,415 comments. It's about content that's useful, helpful, and relevant to patients. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. :). When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Some rules: Each cannot exceed 3 words. when it comes to specific tasks and projects, but also in daily relationships Happy personal branding and finding your ONE word that communicates your value! A leadership brand conveys your identity and distinctiveness as a leader. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. Who better to trust for a personal branding statement example than a personal branding coach? Personal branding is important, but not that many people can tell you how to express that in one or two sentences. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. things from the other side of the transaction, and applying best practices when Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. There are no two ways about it. So what kind of personal brand words should you use to describe yourself? Personal branding builds your reputation. VA. Lastly we have a good example of how to use descriptive personal brand words. If theyre not interested, dont bother. something instead of just talking about it. Think about the ways you excel in being collaborative in your work environment Your story is your brand. Begin typing your search above and press return to search. That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. It can be hard to know where to start with your personal brand. Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. It will help with networking, gaining trust within your industry, and standing out from others in your field. Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. Understanding means fewer mistakes, and mistakes can be very costly.. . dishonest. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . Positive 4 . Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. Define who you are. Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. Your email address will not be published. footprint or even at an interview to a prospective new employer. Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. Id love to hear from you! I build communities and evangelize for the things I believe in. If they also used similar words to describe your freelance personal brand, then you're already on the right track. For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. However, a personal brand statement is just fluff unless you align your actions with it. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Think of it as your catchphrase a tagline or slogan for marketing yourself! Be sure to take note of those too and choose words are a great fit for your brand and your business. It can make a significant difference in short-term job searches. Next up is the builder of things and communities, pictured anonymously below. One that when people hear it, they know who it is. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. Everyone has such descriptive words. The first step to building your personal brand is knowing yourself and your personality. 7. ethics but could advance someone elses interests. Choose a word or phrase that describes your motivation for making sales. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. This article has helped us focus in on how we can best stand out in the crowd. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. When thinking about my brand, I dont want people to feel ________, ________, or _______. Put it All Together. How you handle tough ethical dilemmas can speak volumes Its the essence of who you are, distilled to just a few words. Conduct a personal brand audit. Explain why you chose them. Contact us and let's discuss your ideas! 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. Frankly, it can make all the difference in short-term job searches as well. It is the unique combination of skills, experience, and personality that you want the world to see you. The answer to this question helps us cut through the clutter. 2. A personal brand statement will not help you much if you are not telling people what it is.